So I've been testing some theories of how reactionary advertising works and how people use websites. Intact I've put slot of effort into this site with the same principles applied
A lot of creators tend to think they want a full and feature rich site filled with color. They want a loyal base of people.
I've learned that you don't want a color rich site in a revenue enhanced site. You want the ads to draw attention but not be intrusive or passive-aggressive.
You don't want loyal users you want slot of "zingers" those who are board and interested in tidbits of info.