Back In 2008, When google Ads were good.
Dead Space had just dropped, and someone came at me with $5,000 to buy engineerisaac.com. I was like, no. Thats mine. They got a bit spicy about it, so I did what any stubborn internet gremlin would do: I turned the homepage into a pseudo Dead Space intro page.
Big bold text. Dark vibe. That whole "you are entering something you probably should not be entering" feeling.
"Click here to enter Deadspace."
Legally distinct, of course. Not a copy, not a rip, just a playful nod that hit the same mood. Enough to make the point, and enough to make me laugh every time I loaded the page.
Then I did the most 2008 thing possible. I slapped a Google ad on it and walked away.
That one dumb little landing page cleared around 15G, and that money went straight back into the community I was running at the time. Server costs, hosting, tools, little upgrades, random "lets build something cool" moments. Back then, it really felt like the internet rewarded creativity. Not influencer creativity, not corporate creativity. Just regular person creativity. You made something funny or interesting, you got traffic, and the ads actually paid.
The wild part is how simple it was. No funnels. No email sequences. No 47-step growth plan. No "personal brand" strategy. It was just a domain, a joke with good timing, and a tiny square ad that somehow printed money.
And now? That whole era feels like a different planet.
Ads are noisy, payouts are thin, and the web is built around platforms that want to keep you inside their walls. In 2008 you could build a weird little corner of the internet, put your flag in the dirt, and people would show up. Today, you are basically renting attention from algorithms.
But I still look back at that moment with a grin because it was pure internet.
A little petty. A little clever. A little chaotic.
And it funded something real.