At first glance you wouldn't think about much correlation between ALS and Tide Pods, that's because there isn't directively but subconsciously there's a connection. The ALS Ice Bucket Challenge moved people to be bold to inspire others and to really create a sheep mentality of hay that person is doing it so I might as well be doing it too. A lot of people decided to pour cold water on themselves completely unaware of the actual initiative.
But then shortly after other types of challenges started to pull up and a lot of them were haphazardly and 1/2 brained ideas. Collectively YouTube can create amazing Trends and get people to do awesome things but it also has the same consequence of getting people to do the dumbest of things just out of the idea of being bold or popular.
I must be honest 90% of YouTube is a damn good title you could have an entirely trash video but as long as you're making some type of challenging request in the title you're going to get gold.
It's an unintended consequence may be something that we didn't really look at and honestly it's one of those things where when people work as I heard they tend to follow the same direction so in reality we can't really say that we must regulate this or we have to find a way to get people to stop, it was just something random that I found to be quite fascinating with its Association.